Steeped in heritage with a signature trench coat collection that dates back to 1800s, Burberry represents quintessential British style. Despite a bump in its road circa the late ’90s, it has become one of the industry’s best-recognised luxury fashion houses.
In 1856, Burberry is founded in Basingstoke by draper Thomas Burberry. His original focus was outdoor-ready attire. In 1879 he creates gabardine. In 1914, during the First World War, the Burberry trench is worn by British officers in the trenches. It was known as the "Tielocken" and featured a belt with no buttons and protected the body from head to toe. In 1999 "Burberry's" becomes "Burberry". The Burberry check becomes a symbol of conspicuous consumerism, in some instances to the brand's detriment.
From wartime trenches to football terraces, Burberry’s is a compelling British fashion story. Now, with the appointment of new chief creative officer Riccardo Tisci, it’s set to take another direction.