Chloé is one of the world’s foremost high-fashion houses, known for the luxe femininity of its beautiful ready-to-wear collections. In 1952, Gaby Aghion and her business partner Jacques Lenoir were among the first designers to coin the term prêt-à-porter when they created Chloé, the luxury ready-to-wear label. Aghion named Chloé after a friend she believed embodied the carefree attitude of the modern young woman at the time.
In 1966 Karl Lagerfeld was appointed head designer and the house counted Jackie Kennedy, Grace Kelly and Brigitte Bardot among its clientele. Stella McCartney took over from Lagerfeld in 1997. McCartney instilled the label with an unseen youthfulness – playful, sexy and romantic via low-rise pants and vintage-lingerie inspired pieces – and distinctive Britishness.
Fashion’s big breakthrough: Phoebe Philo. McCartney’s right-hand woman, friend and fellow Brit, Phoebe Philo, succeeded her in 2001. Phoebe Philo experienced great success at Chloé's. Philo introduced the Paddington bag—arguably, the first It bag.
Afterwards, Natacha Ramsay-Levi led the beloved French label into a new era, defining her own chapter as creative director, with a nod to seasons past. After the departure of Natacha Ramsay-Levi, the house of Chloé has found its new artistic director in Uruguayan designer Gabriela Hearst.