Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, more than 90 years later, Fendi is synonymous with tradition, experimentation and daring creativity.
Between the end of the 40s throughout the 50s the five daughters of Edoardo and Adele, begin working for the family business, bringing new energy and ideas.
In 1965 they start the collaboration with a young German designer, the late Karl Lagerfeld. In his hands, a fashion revolution takes place: the fur is changed, moulded, redesigned and reinterpreted. At this time he designs the iconic “double F” logo that stands for “Fun Furs”. An icon is born.