Hermès has been consistently ranked as the world’s most valuable luxury brand. Hermès, as a brand, enjoys an iconic status in the world of luxury.
A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives Hermès a position of superiority in the very competitive and ruthless world of luxury.
Thierry Hermès founded the company in 1837 as a harness workshop in Paris. Originally, his intent was to serve the needs of European noblemen by providing saddles, bridles and other leather riding gear.
In the early 20th century, Thierry’s son Charles-Émile Hermès moved the company’s shop to 24 Rue Du Faubourg Saint-Honore in Paris, where it remains to this very day and is the company’s global headquarters. Gradually, the company’s product offerings expanded through generations. The company’s iconic duc-carriage-with-horse logo and signature orange boxes were introduced in the 1950s. The eye of the ultra-premium luxury segment, the “Birkin bag” was introduced in 1984, after a chance conversation between the then CEO Jean-Louis Dumas and actress and singer Jane Birkin on a flight from Paris to London, who articulated to Dumas that she needed a medium-sized bag.
The Hermès’ brand philosophy can possibly be summarised by a single sentence quote from former CEO Jean-Louis Dumas – “We don’t have a policy of image, we have a policy of product”.